A short video of our friend Kelly at West Falls wearing her Utica by the sea, in our home state. Kelly writes: 

"Brendan and I both love the Utica shirt and were inspired to make this video while we were in Rhode Island.  We shot it right near the Castle Hill lighthouse in Newport. The stories that you have written for each shirt spark a personal connection - this one about your dad sailing in RI brought back so many memories for me."

Thank you to Kelly and Brendan for generously sending this to us. If you haven’t checked out West Falls, their blog, and Instagram feed, please do. I think their story inspires something in everyone. (Don’t we all just want to live our dreams?)

Find the last of our Utica shirts here

How She Wore It: Anna in Bernal Heights

We were happy when our customer Anna shared these shots of her Bernal Heights button-down. We love how this shirt can be dressed up or down, paired with a skirt or jeans. Thank you, Anna, for sending these to us! You look beautiful. 

Do you have photos of yourself in a Tradlands shirt? Email us or tag us (#tradlands) on Instagram. 

PS. Thanks to customer feedback we will be bringing back the Bernal Heights in a few months. Stay tuned!

I Love Online Shopping

Now that we’ve gotten to know each other I’m going to share one of my vulnerabilities with you. I hate shopping at most clothing stores because of the personal battles I have with my body.

It’s a war every time I step into a fitting room with harsh lighting and a 3-way mirror. If I’m going to have a breakdown about how my nose looks in that dress I’d rather have it in the privacy of my own home. And there’s the immediate moment of weakness with Panda Express that I’d rather not deal with.

To be authentic, I don’t buy new clothes very often. It’s rare for me to head to the local mall, retail store, or boutique looking to purchase new clothing. Usually when I buy a new wardrobe staple it’s for a very specific need. Like an upcoming event. Or to replace a well-worn favorite that’s at the end of it’s days - I’m talking about you, my vintage, heather grey Block Island sweatshirt that is over 15 years old. Or because I simply love it and want to add it to my closet. My spending is on well-made goods I can count on.

Another confession: I dislike malls. I’m not a fan of food courts. Black Friday sales make me run the other way. I always feel like the scarf and earrings purchased on impulse by the register are going to be found on sale the next day with a 50% off coupon in my local newspaper flyer.

But the biggest reason I resist mall shopping is because it’s hard to find a fit that works for my 5 foot frame. You can’t wear jeans around the store for two hours to see how they feel. But you can do that at home. You can’t google search the mall to find a well-made pair of made in USA garden gloves. But you can do that easily online. The internet puts every item you need right at your fingertips. But with so many options online, pages upon pages of brands, and varying size guides, who can you look to introduce you to your new favorite shirt company?

The answer: Customers.

Real customers leaving reviews and testimonials. And that’s what makes online shopping the best. A shirt from the mall doesn’t come with a review. If you see something you like you can’t get 20 women in a room to tell you how it fits for them. But online shopping with the top sites makes that possible.

We trust reviews, right? When I look at an item on Amazon I read the title, find the price, and scroll straight down to the customer reviews. A major factor in my purchases are now based on customers reviews. I would bet it’s probably similar for you too.

Head over to our Customer Reviews. See what others are saying about our women’s button-up shirts. Read what our customers have said about the quality, the fit, the fabrics, and how they feel about their purchases with Tradlands. That’s all. 

How She Wore It: Utica in Martha’s Vineyard

Our wonderful customer Charlene wearing her Utica button-up for a birthday excursion to Martha’s Vineyard.

Want your own Utica? Shop here.

Introducing Lake Merced



The summer-weight button-up shirt we call Lake Merced, inspired by countless leisure hours in the park, rests lightly on the skin when the sun sits high and the temperature warms. A hot day best spent in this playful grey cotton button-up shirt with the sleeves cuffed up and paired with white denim shorts. As the sun falls and “Karl the Fog” rolls in, layer on a light sweater, pair with some cuffed trousers, lace up your Vans, and you’ll be comfortable in the dropping temperature. And you can never go wrong with your favorite dark wash jeans, a delicate necklace, and this every-season shirt for a date night or happy hour.

Shop Lake Merced HERE.

"Feminism isn’t about style choices."

As a strong believer in equal rights for men and women this post by Lizzie Garrett Mettler of Tomboy Style is an important one. Without the women’s rights movement I wouldn’t be sitting here at my home computer, running a small business, able to call myself an entrepreneur. I too am a feminist, my husband is a feminist, and our business is run to value and be empowered by the equal rights of men and women.

Here’s Lizzie’s post: 

"This is mostly a style blog, but this weekend I was lured in by a click bait post called 14 Women Who Don’t Need Feminism and I felt the need to comment here. It made me aware of a Facebook page with 3000+ likes called Women Against Feminism. One thing is clear: there’s real disagreement on the connotation and definition of the word feminism. It reminded me of watching the Makers documentary last year where Marissa Mayer, the first female engineer at Google and current CEO of Yahoo said matter-of-factly, "I don’t think I would consider myself a feminist." She went on to say, "I certainly believe in equal rights and believe women to be just as capable if not more so in a lot of different dimensions, but I don’t have the militant drive and the chip on the shoulder that sometimes comes with that." That really made me pause. There are still women, even extremely successful business-minded women, who are seemingly afraid of identifying with the word feminist because they see it as a negative.

Feminism isn’t about style choices. It’s not about hating men. It’s not about sexuality. It’s really at its core about believing that men and women should have equal rights. I’m a feminist. My husband’s a feminist. My dad’s a feminist. President Obama is a feminist. If you’re afraid of identifying as a feminist because you think that makes you a “bitch” or a “slut” or a “man hater” or associates you with a political party (as suggested by many of the 14 Women Who Don’t Need Feminism), then you’re letting someone else define you. We’ve come a long way in this country as we near the centennial anniversary of the women’s right to vote, but equality doesn’t just land in people’s laps and sit safely there for eternity, we have to protect it and foster it as it evolves—there are plenty of nations around the globe that prove women can be considered and treated as second class citizens. 

Don’t be afraid to be a feminist.”

First Look: Lake Merced

This light grey dobby button-up will be available next week on our website. To be first to know sign-up for our weekly newsletter at the bottom of this page. 

Security is mostly a superstition. It does not exist in nature, nor do the children of men as a whole experience it. Avoiding danger is no safer in the long run than outright exposure.

Life is either a daring adventure, or nothing.

Helen Keller

Back in Stock: Farallon Islands

Farallon Islands is BACK IN STOCK … and going fast!

Get yours here

How She Wore It: Ashlyn of Triple Thread

Ashlyn of Triple Thread lookin’ summer ready in The Ashburn popover paired with vintage Levi’s and a Patricia Nash cross-body bag.

See more photos here.

Back in Stock: Vacationland

Our Vacationland button down, dedicated to our favorite getaway location in Maine, is back in stock. From the choppy coastline of the mid-coast to the secluded beauty of Northern Maine, it’s the place to wear your favorite button-down shirt day in and day out. We guarantee you will love the versatility of the Vacationland plaid. It is crafted of mid-weight cotton in a menswear-inspired palette but a perfectly feminine fit. It’s easy to wear or pack wherever your adventures may take you.

Our shirts are designed during our travels and sewn in downtown San Francisco, California.

  • 100% Mid-weight Cotton Plaid
  • Navy Blue with Yellow and Pink
  • Gently Tailored + Relaxed Fit
  • Double Stitched Matte Buttons
  • Sewn in San Francisco, California
  • Ships Free via USPS Priority

Shop here

Marvelous Marianne

These images by the German photographer Marianne Breslauer are sure to inspire the tomboy in you. She photographed friends, models, and performers in the 1930’s. 




See more photos here

Behind the Brand: Gamine Co.

Last week we shared a link in our weekly newsletter to Gamine Co., a new line of “honest workwear for women”. Not surprisingly, it was one of the most clicked links in our recent emails. I’ve had the pleasure of getting to know more about the brilliant mind behind the brand, founder Taylor Johnston.

As a horticulturalist at the beautiful Isabella Gardner museum Taylor found a need for well-made workwear that could stand up to days of playing in the dirt. With the release of her first pair of dungarees, I am sold on her entire mission. Gamine is a brand after my own heart, one that values authenticity and functionality. Not to mention we share a love for dogs, gardening, and making good food.

Read more about Taylor in our interview below …


What is your background?

The people who know me best will tell you that I am a non-linear person. Maybe it goes back to my mom’s constant advice growing up that ‘boredom comes from within.’ I think it made me realize how fortunate I am to be born here, at this time, and with freedom of choice… I guess the short answer to this is I’ve been a horticulturist now for the last 11 years. I’ve worked on flower farms, botanic gardens, and private estates growing all kinds of edibles and ornamentals. I am most myself when I am in the garden. Right now I’m proud to be a horticulturist at the Isabella Stewart Gardner Museum in Boston. Before starting at the Gardner, I went on hiatus (graduate school) to study Philosophy. I wanted to know more about nature in a non-tangible sense. Being a professional gardener can get you thinking deeply about nature, a coherent concept of time, perfectionism, and more. When I finished writing my thesis and returned to my trade I found myself driven by an old fashioned way of thinking about the work: there are no shortcuts to success. It’s all about getting your hands dirty, not complaining, making mistakes, and doing the work for many, many years. My mentors tell me it’s dangerous to think of yourself as an expert in anything – I think that this is eternal advice.


Why did you start your store?

I always thought about women’s workwear while getting dressed to work in the field. At the time, I generally wore thrift store pants, high-end knockoffs, and even tried mountaineering gear. Each fell short and I became burdened not only by the lack of performance, but also adding to landfills, and supporting questionable manufacturing overseas. Looking back, this whole thing really crystallized while installing the infamous Nasturtium vines in the central courtyard of the Gardner Museum. I found myself working in front of Bill Cunningham’s lens. Later, when I saw the photos in print in his column in the NYT , I realized that I wasn’t presenting myself in a way that built upon the proud tradition of the predecessors in my field. When I went looking for work clothes that were functional, beautiful, and made with transparency, I quickly ran up against the unfortunate reality that what I was looking for didn’t exist. Enter the founding of Gamine Co., a trade-inspired, edited collection of beautiful workwear goods for women. In keeping with the outstanding tradition of American-made workwear, the collection highlights American utility and construction, tailored silhouettes, and natural fabrics that define graceful, good-humored beauties who work with their hands.


Where can we find you online?

The shop can be found at www.gamineworkwear.com. You can follow me getting dirty in the field and playing with flowers on instagram @gamine_co. I also share my thoughts on workwear design on twitter @gamine_co.

What is one thing every woman or man should own?

Everyone should own at least one pair of really great jeans.

What music are you listening to right now?

Currently really into Shovels & Rope and going back through the Thievery Corporation catalog. And ever since I started at the Gardner I’ve been getting more serious about classical music, and opera. It’s really great, you can download concerts for free from the Museum’s website. Baby steps, you know?


If we came to your house for dinner, what would you serve us?

I’d try to live up to my theory that all gardeners are great in the kitchen so I would make you Yotam Ottolenghi’s soba noodles with aubergine & mango.

What is women’s fashion to you?

Yves Saint-Laurent and Coco Chanel really said it best: Fashions fade. Style is forever.

Thanks so much, Taylor! (All photos from Gamine Co.)

Eagle Point Park Restock

Next week we will (finally) be restocking your favorite Eagle Point Park button-up for Summer. If you want a 24 hour head start be sure to sign-up for the waitlist. It will not guarantee that you’ll get a shirt, but you will be 24 hours ahead of the crowds.

Sign-up here.


The button down shirts of my dad, brother, and boyfriend are finally safe…thanks @tradlands for making the most perfectly fitting shirt especially for the ladies! From the handwritten, hand-stamped tag to the note from owner Sadie, there’s no question that this was artfully made with love. Can’t wait to wear it across the country!


The button down shirts of my dad, brother, and boyfriend are finally safe…thanks @tradlands for making the most perfectly fitting shirt especially for the ladies! From the handwritten, hand-stamped tag to the note from owner Sadie, there’s no question that this was artfully made with love. Can’t wait to wear it across the country!